Survey: Assessing Social & Community MaturitySurvey: Assessing

Posted February 17, 2011

Survey: Assessing Social & Community Maturity   Over the past year, we’ve been talking with our clients and members about the Community Maturity Model which lays out a high level framework to help organize how to approach either a discrete social initiative or general social busines...

Why You Should Be In This $50 Billion Dollar Information Market

Posted February 17, 2011

Why You Should Be In This $50 Billion Dollar Information Marketing Business   You understand the power of the social web so you set out to master the art of internet marketing. Perhaps you went through some training, attended seminars or read a bunch of great books. You get it. It&rsqu...

Who Uses Twitter?

Posted February 17, 2011

Who Uses Twitter?   Just eight percent of the American adults who use the internet are Twitter users. And they are mostly young adults, minorities, and those who live in cities. This data is from the first-ever survey from the Pew Research Center’s Internet & American Life Proje...

Social Business: Get on the boat, but don't sell your car just

Posted February 17, 2011

Social Business: Get on the boat, but don't sell your car just yet Image courtesy of iwishiinventedthat.com Being a member of the Social Media Marketing Community I am constantly checking my various Social channels for any new or insightful input into our world.  In m...

Social Media and Numbers - Why They Don't Matter

Posted February 17, 2011

Social Media and Numbers - Why They Don't Matter   Social media is often misrepresented by numbers. Followers, website traffic,Facebook  friends, community members, blog subscribers, etc. all contribute to a self-imposed goal that really yields nothing in return. The numbers that a...